With the days warming up and summertime in the air, you’re not alone if you’re looking for a way to add some summer pizzazz to your hair. “Many women like to go lighter and brighter for the summer,” says the Color Director at eSalon.com, Estelle Baumhauer. “But right now it’s more about rich colors than bleached-out ones.”
But how on earth can anyone stay in style without paying big at a salon? Traditionally, your only options were to pay a fortune for a stylist to find your perfect color, or submit to the endless choices in the boxed color aisle of the drugstore.
Lucky for you, there are some bright ideas coming from a new hair color company called eSalon – they’ve got the perfect solution to making your mousey-brown or dishwater blonde look sun-kissed all summer long. Because now, getting a new summer color is as easy as a day at the beach!
Find your summer color
Just log onto eSalon.com and fill out a short profile so they understand your hair’s qualities and history. Then Estelle, who’s taught coloring techniques in fashion-forward cities such as Paris and New York, will be there to help you navigate the spectrum of choices.
“Brunettes can give their color a warm summer glow by going just a half shade lighter,” says Baumhauer. “I’ll look at the current color and texture of your hair, then blend you a honey or golden brown tone that will warm up your shade perfectly.” You’ll end up with a softer, brighter summer look.
Baumhauer has a different prescription for blondes though. “Keep your blonde natural-looking this summer,” she urges. This means hold off on the bleach and instead opt for natural, golden hues. “Depending on your hair type and your skin tone, I’ll customize the right sunny, golden hue that will really illuminate your face.” Finish off with a golden color-enhancing gloss and you’ll look like you’ve already spent a whole summer at the beach!
And what about redheads? “2012 is all about the bright, bold reds!” says Baumhauer. “But for the summer months I always recommend going with a golden red instead of copper, since copper is more of an autumn color. I’ll match your skin tone to a vibrant red shade to really bring out your features and give you a warm, summer look.” Plus, the richer the red tone, the longer it will last in the summer sun, since red color tends to fade faster.
Estelle and her team of colorists are only a phone call or email away to help you give your hair color a summer vacation. eSalon’s vitamin-packed pigments even provide 100% gray coverage and a vibrant color that will last all summer long. And if, at summer’s end, you want to transition to a fall shade, they’ll adjust your custom formulation so you get the exact color you want.
eSalon’s hair color solution
eSalon makes it easy and affordable to color your hair right at home. And it’s already ruffling the feathers of hairstylists across the country.
Estelle says: “Outraged colorists tell me, ‘You’re going to put us out of business!’”
They’re outraged because eSalon provides high quality home hair color at an affordable price, under the guidance of salon professionals. And it’s nothing like the one-size-fits-all boxed hair color you get at a drugstore.
Instead, eSalon provides custom blended hair color like you’d get in a salon. We use salon-grade ingredients that leave hair soft, shiny and provide excellent gray coverage. The personalized pigment even has your name on the bottle, because it’s made for you and no one else.
For the ultimate convenience, the order is delivered to your doorstep for under $20. Compare that to the $100-plus price tag local hairdressers charge!
Right now, first time customers can get a full color kit for just $9.95 (50% savings!) by visiting www.eSalon.com. Try it now!