A new hair care company called eSalon.com is infuriating hairstylists across the country.
eSalon says they are fast becoming a target for outraged stylists: “Hairstylists have written us angry letters saying, ‘How could you do this? We’re losing clients because of you!’”
Maybe it’s because eSalon provides that same salon service, but at home. They offer clients the full treatment: affordable hair color for home use, with the personal guidance of a professional colorist, and it doesn’t cost you a fortune.
eSalon is nothing like the one-size-fits-all boxed hair color you get at a drugstore. Instead, they provide custom blended hair color like you’d get in a salon. They use salon-grade ingredients that leave hair soft, shiny and provide excellent gray coverage. The personalized pigment even has your name on the bottle, because it’s made for you and no one else.
And for a total hassle-free experience, each hair color order is delivered right to your door, and the color is under $20. First time clients can even try it for only $10. That’s a far cry from the $100-plus you’d pay at a salon. It even comes with a professional coloring brush, gloves, stain guard, stain remover, and shampoo & conditioner – in addition to the guidance of expert colorists.
Just ask eSalon’s colorists how jealous some can get: “It’s so bad, we’re sometimes reluctant to tell other colorists what we do. But mostly we’re proud of the service we provide for busy, professional women.”
Customized color truly makes a difference. eSalon already has a handful of high-profile mentions under their belt. It was featured on The Rachael Ray Show, while InStyle Magazine named it “Best of the Web” and Total Beauty reviewers voted it “Best Hair Color” for 2013 and 2014. Plus, it won the highly coveted award for “Best Home Hair Color” from Allure.
With budgets tightening and people valuing time and convenience over having to schedule appointments at high-priced salons (without a sacrifice in quality), companies like eSalon are setting the new standard for hair coloring across the country.