They may be a young company in the hair care arena, but eSalon.com is already ruffling the feathers of stylists across the country.
Explains eSalon’s Color Director, Estelle Baumhauer, “I’ve had outraged colorists come up to me at industry events and say, ‘How could you do this? You’re going to put us out of business!’”
Perhaps those colorists are outraged because hair coloring doesn’t have to cost consumers a fortune each month. Because now, the innovators at eSalon have found a way to offer it all – home coloring products at an affordable price with the personal guidance of a highly trained salon professional.
eSalon’s haircolor solution
eSalon provides hair color for sale, but it’s nothing like that drug store experience, where customers are forced to settle for pre-mixed colors off the shelf.
“You just log onto our website and I, or one of our other color experts, will be there for your consultation,” explains Estelle, who has taught coloring techniques in Paris and New York salons. “Then we’ll blend your color, based on the over 2,000 color selections at our office. The personalized pigment will actually have your name on the bottle, because it’s made for you and no one else.”
Made from high quality dyes, the pigment provides long lasting color, 100% gray coverage, while leaving hair silky soft, thanks to their blend of vitamin E, B5 and Aloe vera extracts.
And for the ultimate in convenience, each order is delivered right to the client’s door-step for under $25, postage included. Compare that to the $100-plus price tags local hairdressers prefer to charge.
The media and Hollywood also paying attention…
But salons aren’t the only ones noticing the company. It was most recently chosen by InStyle Magazine as “Best of the Web 2011,” and NBC’s Today Show and Good Housekeeping Magazine lauded the service.
Guaranteed salon results or your money back
The only way to truly understand the difference a customized hair color can make is by trying it yourself. And eSalon is excited to give your hair the full service treatment with their revolutionary system. They’re offering a sweet deal for first time customers: Get your first custom color kit for only $9.95 (a 50% savings!), with a full money-back guarantee including shipping (what other company does that?).